Activity 1: Although they are becoming increasingly difficult to find, locate an advertisement for cigarettes, another tobacco product, or an alcoholic beverage. Describe the advertisement and its use of page design. Explain why the designers of the advertisement selected the page design. How effective is the advertisement? How ethical is the advertisement's use of design? Explain your response.
I chose an ad for Skyy vodka. In the advertisement, there is a man in a very nice business suit holding the bottle and 2 glasses and he is standing provocatively over a woman in a bikini against a beautiful blue background on a beach. There is no text in the ad but there is subliminal messaging in their choice to not use words. I think that the advertisers chose this design to kind of work on the id of the male brain because they will equate drinking Skyy vodka with pretty women and will make them want to buy Skyy. Skyy is a very popular brand of vodka so I would say that this ad is very effective but that it could be viewed as misogynistic because of the woman being in nothing but a skimpy bikini while the man is in a business suit and is standing over here, legs spread. Or Skyy could be trying to convey that when you drink Skyy vodka, that work and play combine and you can have fun. The ethics are a little skewed because it is kind of assuming things in its advertising instead of using text to explicitly explain its meaning.
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